Teaching mental health providers how to navigate the managed care industry and increase cash flow

Marketing

MHPChat Recap – Collaboration & Marketing

Posted by on May 26, 2014 in Collaboration, Entrepreneur, Marketing, Mental Health, Psychotherapy, Tweet Chat | 0 comments

MHPChat Recap – Collaboration & Marketing
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4 Awesome (Free) Quote Pic Sites

Posted by on Jul 31, 2013 in Behappy, Brainyquote, Branding, Marketing, Pinstamatic, Pro Writing Aid, Quote Pics, Quote Pixel, Quotes | 0 comments

Quote Pics. Those awesome, eye catching branding tools that are the hot thing in social media. You’ve seen them on Facebook, Pinterest,  and as Twitpics. Why are quote pics awesome? Because they’re attention grabbers. And they are more likely to be shared than a regular status update on Facebook. More shares equals more exposure. More exposure equals more leads. And lets face it, we all need leads to make sales to pay the bills. So. You’re probably wondering how you can make some of your own. Well have no fear. Here is a list of my favorite quote pic sites. These sites are easy to use and there’s no sign up required.

1. Pinstamatic – The options on this site are kinda limited. But you can see how the quote will look in real time just by clicking the thumbnails above the text box where you enter the quote. Just make sure your quote isn’t too long on this one. To save, just right click and save image as…

Sample pic:

2. Pro Writing Aid – More options than Pinstamatic. Just enter your quote and click the “Create Quote Images” button. If you don’t like what’s offered, just click the button to create more images. Don’t make the quotes too long on this one either. The one quibble I have with this site is that every time you press the button, the previous quote pics go away. To save, just right click and save image as…

Sample pic:

3. Quote Pixel – Even more options. I like this one a little bit better than Pro Writing Aid because when you click the “Create Quote Pictures” button, new pics are added without taking away the previous ones. So if you press the button ten times, just scroll down the page to see the pics from when you pressed the button the first time. But overall, a very user friendly site. Some may view this as a downside, but every pic from QuotePixel has their url at the bottom. But hey, its free. To save, just right click and save image as…

Sample pic:

4. Behappy – Want a little bit more control? Behappy is the place for you. Super user friendly, this site offers you the chance to pick the font and background. They even give you a chance to add symbols. When you’re down, just click the download button or just right click and save image as. Added bonus, you can make a Facebook cover as well
Sample pic:

Now if you’re wondering where I get all my quotes from, my favorite quote site of all time is Brainyquote. They have hundreds, probably thousands of quotes sorted by topic or author.

So here is another reason I like these sites more than the other ones out there. Notice how on all of these pics my website is listed? Not every quote pic site has that capability. Think of it as a away to make more marketing dollar stretch a little bit further, especially when your quote pic gets shared or retweeted. So, do you have a favorite site you like to use? Drop your comments below!!!

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5 People Entrepreneurs Should Have on Their Team

Posted by on May 16, 2013 in Accountant, Assistant, Attorney, Entrepreneur, Marketing | 0 comments

As you’re growing your business, your team should be growing as well. Many entrepreneurs start off as “solopreneurs.” Usually because money is tight and you have to do everything yourself. But there will come a time when you are making a steady income as an entrepreneur. Most solopreneurs believe that they are saving money performing all business functions themselves. Bad idea. Trying to do everything leads to frustration and burnout. However, having a team eases that frustration if done properly.

First, identify what tasks are necessary for you to perform, and what tasks can be outsourced to someone else. Typically, the first tasks to be outsourced are administrative. These are the day to day tasks that need to be done to keep the business running such as, setting appointments, returning calls, taking messages. So one of the first members of your team should be an administrative assistant. The assistant doesn’t have to be in house, and with the advent of the internet, having a virtual assistant anywhere in the world is possible.

Another member of your team should be an attorney, especially if you haven’t made your business legal yet. And by legal I mean forming a separate entity to protect your assets. There should be a layer of protection between your personal assets and your business assets. We live in a litigious society. Therefore should something arise where your business gets sued and your business and personal assets are co-mingled, you will be in a world of trouble. Get an attorney.

The next member of the team you need will be an accountant. Make that 2 accountants. One who specializes in business accounting and one who specializes in tax accounting. One makes sure the books stay in line with Generally Accepted Accounting Practices (GAAP) and the other makes sure you’re in compliance with the IRS. Getting a good tax accountant now may save you from needing a tax attorney later.

Another member of your team should be your marketing expert. This person is the one who devises a plan to bring in the leads. Leads are the life blood of your business. Even though you may have been doing great with word of mouth, the marketer can help take you to the next level by identifying ways to improve your marketing strategy.

Once you have your team in place, conduct regular meetings to make sure everyone is on the same page. Let your team know what your goals and expectations. Also, the people on your team should be able to explain things to you in terms you understand. Allow your team to give you an honest assessment of how things are going. You may have hired them to do the things you don’t want to do or the things you don’t do as well, but you are still responsible for your business and should understand how it is running. “I didn’t know” is never a good excuse when you are running a business.

So to recap, here are the 5 people who should be on your team as you grow your business:

  1. Administrative/Virtual Assistant
  2. Attorney
  3. Business Accountant
  4. Tax Accountant
  5. Marketer
Remember that this is just to start. As your business grows, your team should be growing with you.

Image courtesy of Ambro at FreeDigitalPhotos.net

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Managing Your Social Media

Posted by on Apr 5, 2013 in Hootsuite, Marketing, Meagan Visser, Social Media | 1 comment

Time is valuable. But, as a business owner, you have to spend some of it on marketing. Facebook and Twitter are cost effective ways of marketing your business. The trick to using these platforms is consistency. Of course, if you are running your business, you probably don’t have time to send status updates and tweets 20 times a day. There’s a fix for that. It’s called Hootsuite. And. It. Is. Awesome. It’s fairly easy to navigate. And if you are on a budget, it’s free. If you’re just starting out, you won’t need all the bells and whistles anyway. Just to make things easy for you, here is a tutorial on how to use Hootsuite by Meagan Visser.

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